Thank you very much, Siân, for that question. Yes, we are doing all we possibly can to make sure that parents in Wales are aware of the change in the law. We've had, as you said, extensive advertising on tv and radio, and we've had digital advertising and engagement. We've also made a particular effort to reach out to particular groups in the communities where we need to communicate, perhaps, in specific ways. For example, we prepared resources in 14 languages, including Welsh and English, of course, and so we are making every effort to reach every part of the community.
During the summer, we targeted digital advertising, and we've particularly targeted where we understood audiences had lower levels of awareness about the change in the legislation. We also had an ad van that visited more than 40 tourist hotspots in Wales. I went with it to St David's, and it was very effective, I thought, and that was over the school holidays, because it was highlighting that the law will be changed in 2022, so the time is creeping up. In a way, there were other things that were on everybody's minds with COVID, so there was, I think, a bit of a gap. So, we have made a big effort to try to make it more upfront.
So, on 21 September, we launched our nationwide advertising campaign, and we're also ensuring that professionals who work with parents and children are prepared for the change in the law, with specific leaflets going to the sectors, and additional information being passed out to all the relevant officials. So, we are making a big effort, because I think it's so important that people must know that this change in the law is happening, so we're trying to reach out in every way possible.
Now, will it be implemented, I think you said, in a practical and workable way? That is certainly our aim, and although we've had COVID and we haven't done so much of the advertising and the outreach work, we've been working very intensely with our partners in public bodies and services, including the third sector as well, and we have a strategic implementation group, and then we have sub-groups and task and finish groups on key areas for implementation. This includes parenting support, data collection, monitoring and processes that will fit with the existing safeguarding processes. So, this has been ongoing, and there has been a huge amount of work to do that, and we'll evaluate the effectiveness of the implementation through data collection and monitoring, and also through surveys, because we're doing regular surveys to track the awareness of the law, and to see whether people's awareness has raised as a response to our publicity, and whether attitudes are changing, or have changed, as well. So, we want this to be implemented in a practical way, and we're working very hard with these different groups to ensure that happens.