Written question WQ85708

Asked by: Andrew RT DaviesConservativeMember for South Wales Central
To be answered by: Minister for Economy
Tabled: 7 July 2022
Due: 14 July 2022
Answered: 14 July 2022
Time to answer: 7 daysAnswered by the due date

Question

What metrics do the Welsh Government use to assess the success of tourism advertising campaigns such as 'Croeso'?

Answer

Answered by Minister for Economy

The team monitor a wide range of metrics including; web traffic and conversions on site (such as click throughs to businesses’ own sites) social media engagement including sentiment and performance of activity such as consumer newsletters and paid digital (i.e. to inform best channels and return on investment (ROI)).

In addition, Visit Wales also undertakes research, via a third party, that helps to further assess conversion and calculate ROI.

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