Written question WQ86192

Asked by: Andrew RT DaviesConservativeMember for South Wales Central
To be answered by: First Minister
Tabled: 3 October 2022
Due: 10 October 2022
Answered: 6 October 2022
Time to answer: 3 daysAnswered by the due date

Question

Will the First Minister list the names of any companies the Welsh Government uses for advice on where to place advertisements?

Answer

Answered by First Minister (Mark Drakeford)

The Welsh Government has a contract in place to procure media buying services. The current contract was awarded to Golley Slater in August 2022 and runs until January 2026. This contract is used to purchase media where the creatives already exist – such as continuation of an existing campaign, placing of legal statutory notices or recruitment advertisements.

There are also twelve agencies on the Integrated Marketing Campaigns and PR Services Framework. These agencies provide a full service for campaigns, which includes purchasing any media required for those campaigns. The agencies are:

Brand Content

Cowshed

Equinox Communications

Four Communications

Freshwater

Golley Slater

Lynn Global

Jamjar

Orchard Media & Events

SBW Advertising

Ubiquity Group

Working Word

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