Written question WQ87383
- Asked by
- Andrew RT DaviesConservative
- To be answered by
- Minister for Economy
- Tabled
- Due
- Answered
- Time to answer
- 10 days
Question
Will the Minister provide clarity on Visit Wales's commercial relationship with Expedia?
Answer
Answered by Deputy Minister for Arts and Sport, and Chief Whip
Visit Wales bought media with the Expedia Group pre, during and post the FIFA World Cup, showcasing Wales via that platform with a reach of circa 35 million users in the US. US consumers were the primary audience with 75% of the activity focussed on that market, although France, Germany and the Netherlands were also included. The aim of the activity was to grow awareness and consideration of Wales in those markets, increase year on year search activity, help to grow passenger share and to complement all other PR and media activity during the World Cup tournament. As with any media buying, the purpose was to highlight Wales to potential audiences as a foundation to stimulate future trips.