Written question WQ87424

Asked by: Andrew RT DaviesConservativeMember for South Wales Central
To be answered by: Minister for Health and Social Services
Tabled: 8 February 2023
Due: 15 February 2023
Answered: 17 February 2023
Time to answer: 9 days2 days after the due date

Question

How much has the Welsh Government allocated to the Keep Wales Safe advertisement campaign in cash terms, providing a breakdown of the amount spent on the campaign so far?

Answer

Answered by Minister for Health and Social Services

The Keep Wales Safe public information campaign launched in May 2020. The advertising costs associated with the campaign are set out below between May 2020 – Jan 2023.

Total advertising spend for Keep Wales Safe:

FY 2020-2021: £2,513,121.92

FY 2021-2022: £5,040,665.61

FY 2022-2023: £1,203,719.22

This is broken down further by advertising placement fees and advertising production

Advertising placement fees

This includes fees such as TV airtime, radio airtime, press advertising space, out-of-home advertising placement, digital advertising fees, social media advertising fees

FY 2020-2021: £1,732,487.98

FY 2021-2022: £4,260,937.45

FY 2022-2023: £1,079,004.68

Advertising production

This includes all costs associated with creating the advertising materials

FY 2020-2021: £780,633.94

FY 2021-2022: £779,728.16

FY 2022-2023: £124,714.54

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