Written question WQ88837
- Asked by
- Andrew RT DaviesConservative
- To be answered by
- Minister for Climate Change
- Tabled
- Due
- Answered
- Time to answer
- 9 days
Question
How much has the Welsh Government spent on marketing the upcoming change to 20mph speed limits?
Answer
Answered by Deputy Minister for Climate Change
A comprehensive national communications and behaviour change campaign is underway to prepare for the implementation of the default 20mph speed-limit. This is being delivered through a range of communications channels, including social media, radio and television and out of home advertising so that we reach the widest possible range of audiences ahead of the change.
We are also supporting local authorities with their own communications and have developed a local communications toolkit, for them and partners.
The cost of the marketing and public information campaign to support the change of the default speed limit on restricted roads to 20mph is £810,690. This expenditure is part of the overall budget of £33million for 20mph implementation.
To date £503,519.96 has been spent.