Written question WQ90169
- Asked by
- Andrew RT DaviesConservative
- To be answered by
- Minister for Climate Change
- Tabled
- Due
- Answered
- Time to answer
- 8 days
Question
Further to WQ90026, does the Welsh Government’s Climate Action Wales: public engagement strategy involve any non-social media based advertising, and what are the total costs and time frame associated with those?
Answer
Answered by Minister for Climate Change
The Climate Action Wales campaign includes non-social media based advertising. Advertising has run across TV, radio including sponsorship, digital radio, out-of-home (such as on buses, rail, shopping centres), mobile targeting and in publications (online and print). The campaign launched in November 2022 and has run in phases since then. The cost of advertising is £536,125 until March 2024.