Written question WQ90678
- Asked by
- Andrew RT DaviesConservative
- To be answered by
- Minister for Health and Social Services
- Tabled
- Due
- Answered
- Time to answer
- 9 days
Question
Will the Minister provide a full breakdown of the cost of social media, including TikTok, and traditional media advertising for Public Health Wales's handwashing campaign?
Answer
Answered by Minister for Health and Social Services
There was no specific handwashing campaign with a defined and discreet budget allocated to it, but handwashing was included in the broader Public Health Wales ‘Beat Winter Viruses’ campaign. This campaign cost £152k and is broken down as follows:
• £80k for creative development and media spend (including digital advertising, social media advertising and out of home advertising) influencer marketing, social media content creation and stakeholder activity
• £50k to cover the additional out of home advertising during the Six Nations (Feb-March)
• £22k for the campaign research and evaluation
This campaign is a key part of our overall approach to responding to respiratory viruses this winter, as set out in our Public Health Respiratory Framework 2023 to 2024 | GOV.WALES. The campaign is ongoing. Data suggests that respiratory viruses are not leading to the same level of acute pressures on our health and care system as they did last year.