Written question WQ94333
- Asked by
- Andrew RT DaviesConservative
- To be answered by
- Cabinet Secretary for Finance and Welsh Language
- Tabled
- Due
- Answered
- Time to answer
- 6 days
Question
Will the Cabinet Secretary explain why Welsh Government procurement cards are being used to subscribe to Imdb pro?
Answer
Answered by Cabinet Secretary for Finance and Welsh Language
The subscription to IMDb’s professional database enabled the Welsh Government to source contact details - including agents, PR representatives and film and media executives - for the creative industries in the USA. Wales’ qualification for the Men’s FIFA World Cup was a unique opportunity to promote Wales in the USA, using a focus on the creative industries as hook for promoting Wales’ capabilities in this sector.
The subscription was cancelled once this promotional activity ended.