I think it's vitally important, in the first place, it comes to this question of funding public service broadcasting, because that is huge change we see, and I accept that this is an issue for Governments and for the DCMS as well, but what is fed in by Ofcom is vital in that regard too. If you look at the situation of Netflix committing to spending £750 million in the United Kingdom this year on new content for Netflix, well, that is more than the Channel 4 content budget in a year by some £100 million; it's significantly more, of course, than the content budget of S4C.
The impact that it has, very often, is that it brings new work, it brings new opportunities, there are opportunities to compete, which is fantastic, but competing against that work on the tariffs and the prices that are offered by PSBs is becoming more and more difficult. There has been pressure on those services as a result of the pandemic, of course. There's huge pressure on production companies as well, which have lost significant turnover and have had to pay significant costs to be able to produce and film under the COVID restrictions during this period. And that, in the long term, I think, as SVODs invest more and more and more—. Of course, Squid Game isn't an overnight success. Netflix has invested £0.5 billion in producing and commissioning new content from South Korea specifically, and has done very detailed work to analyse how that kind of very dark humour succeeds internationally, and supports and develops that.
I think that depending entirely on regulatory systems and having that unique remit for public broadcasters, which tends to be a snapshot of the period that has been, leading up to now, to compete successfully and effectively against companies whose priority now, just like Disney, is to have more subscribers worldwide than Netflix by 2026—. I just feel that the clock is ticking on this charter period. Yes, there are excellent suggestions here, but I think we have to have a more robust response, in terms of the prominence that Alun mentioned in previous sessions, if we're really going to ensure that these services succeed. And we need to be realistic: not every show is going to succeed internationally. There is demand; there are companies that specialise in creating programmes that are specifically of interest to listeners and viewers within Wales alone, and there's nothing wrong with that. That's a healthy part of our development. But there's a danger that that may become unsustainable financially, because insufficient funding is available to sustain that and that we see those elements that are vital in terms of public services succeeding and continuing.
So, I think we need to look at those two elements and not disregard one in favour of the other, because where else will that content be available? So, I go back to that example of rugby. That, to me, is a turning point. It reminds me of when Netflix announced that they were going to produce a series with David Attenborough. David Attenborough was seen as a sacrosanct BBC figure. He was a controller of BBC2; he introduced colour television for the first time, but now, his face is also seen on Netflix. So, I would really like to see a greater focus and greater will by DCMS and the Government to see public services succeeding. Some of the things—