Lovely, thank you. Thank you for the opportunity. So, yes, as Alex said, we are obviously targeting some of those specific professions, but we're also going at it through other aspects as well to make sure that we create the right culture—that staff want to stay working within our sectors and that they have a positive staff experience and that we look after their well-being. So, those factors are as equally important as pay and other aspects of life as a worker in health and social care.
But in terms of the careers and widening access agenda and our recruitment programmes, both of us have got really active and positively supported recruitment campaigns. So, for the health sector, we've got 'Train. Work. Live.', which is something that Government introduced five years ago, and was transferred to our organisation about a year ago, and that we've been using to target some of the shortage professions. So, it started in 2016 around GPs and it was accompanied by a set of incentives.
We've then actually run campaigns around nursing and around midwifery, and our latest one was around pharmacy. So, as to the campaign for 'Train. Work. Live.', it's a generic one, encouraging people who want to train and work in Wales. We are also tackling some of the hotspots through that campaign and using it more broadly. And the same in social care—we've got the We Care campaign, and you may have seen the television adverts and things on the back of buses. Those are really strong campaigns, backed up by the sorts of things that we'd want to see in employment, like, as I say, the right culture and staff experience.
The other thing I just wanted to share is something that we're really proud of that launched on 28 October, and that's Tregyrfa, which is Careersville, which are two virtual villages—there's one in Welsh and one in English. It's not a translation of the English; it is actually a truly simultaneous bilingual platform. And that virtual village is aimed at a range of young people and children and schools. We launched it last week with headteachers and children aged between 11 and 14. We launched simultaneously the English and Welsh, at the same time. And our statistics on access to that resource were absolutely phenomenal. In terms of the Welsh platform, we got 27 per cent of access through that platform on the day and in the week following, which is incredible. I'm told by people who know better than me that, for simultaneous launches of similar products, you could expect to get access of around 5 per cent through the Welsh platform and we got 27 per cent. So, it shows there's a real appetite for the work that we're doing and a genuine interest in bilingual careers offers.
We're working with the Department for Work and Pensions and we're working with Careers Network, and we've established a joint careers network across both sectors to pool our resources. So, I hope that that, in a way, gives a bit of a flavour of what we're trying to do. We're encapsulating the latest digital technology. The virtual village—if you get a chance to have a look at it—is incredible. You can jump in a lift and go up to the first floor and hear about social care careers. You can go to another building and watch a film about what it's like to be a podiatrist or a paediatrician. It is absolutely incredible. So, yes, we're trying to do modern technology, but we're also, as Alex said, targeting specific hotspots through these tools and mechanisms as well.