Thank you, Chair. I think behaviour change is one of the most fundamental things that needs to be addressed, and it is a challenge, because we've had years of socialisation, as you say, where getting bigger, better things is seen as progress and you're more successful the bigger and better the things that you have. So, a lot of people still view the car you drive as a status symbol, and if you have to go on public transport it's almost seen as a second-class form of transport. So, what needs to happen is more information about the reasons why travelling by public transport is becoming increasingly important, why attitudes need to change. And there is that important area of nudge, encouraging people to make the change. I think a lot of the younger generation coming through are more conscious of environmental issues, they're more interested in using IT equipment when they're travelling, rather than just driving, and we need to build on that sort of trend.
So, there are things that can be done: we could look at fare levels, and I know that some areas are looking at lower fares to try and incentivise public transport use. It does require, of course, investment in it, but we need to see the long-term gains. So, all the work that is currently being discussed about better integration so that when you plan a journey—. I was in a meeting yesterday where Transport for Wales were talking about being able to do a search of, 'I want to go from my house to here. What's the best way to get there?' And you'd get multiple options rather than having to go and prejudge, 'I'm going to drive. How long is it going to take and what's the best route?' You'd have all that set out so that you can start to take conscious decisions based on evidence.
And then I think there are other things. The West Midlands introduced a car scrappage scheme where people whose cars were coming to the end of life could actually get their car scrapped, but then they would get public transport credits as a result of that. And it may be just that sort of thing that tips people to think, 'Well, actually, overall, do I want the cost of a car—all the insurance costs, the rising cost of fuel, the inconvenience of getting it serviced every year, and so on—if I can find a better way of getting around and if public transport is of a quality that meets my needs?', then people will start to think seriously about making that change.
Equally, there are measures that can be taken and probably will have to be looked at in terms of car users. Car congestion charging in London is a big factor and one of the reasons why people there are more willing to use public transport. And we need to look at things like road user charging in the future, because, as we move to electric vehicles, clearly, the fuel tax is going to disappear and the Government will need a source of revenue, so they're going to have to start thinking about charging for road use. And all of those things will tip the balance and make people think more about, 'Do I drive? Do I use public transport?' So, I think behaviour change is going to be a critical part of this, but it needs to be reinforced by investment in the services.