Thank you, Cefin Campbell, for that question. I'm happy to take that. I've heard from colleges that pressures are increasing across the system, particularly in relation to the financial contingency fund. That's actually one of the reasons why we announced our decision to increase the threshold for EMA, to bring a further 3,500 learners into eligibility, because, of course, that frees up more money for the colleges from the FCF, which they can use to support their learners in the way they best see fit. Evidence from the EMA review suggests that EMA alleviates financial stress and anxiety and contributes to learners' well-being. In our recent review, 88 per cent of surveyed applicants to EMA reported that the prospect of receiving an EMA was important to their ability to continue in education. Only 3 per cent thought that it wasn't important. So, it proves the point you made there, that it is important that they have that financial support.
Within that survey, there was a small proportion of respondents who didn't qualify for EMA, and they reported that they couldn't afford to stay in education. But it's important to note that that review took place prior to the uplift in the household income threshold. So, I would very much hope and anticipate that those would be then the types of students who would fall into EMA now and would be staying on in college. Certainly, when I visited Coleg y Cymoedd Nantgarw, to talk to a huge selection of learners, actually, who were benefiting from EMA, or were just about to qualify, the stories that I heard, the very personal stories that I heard from them, tied in completely with that research there.
But the review did suggest that most learners were making their decision around whether to progress to further education in advance of hearing about the EMA available to them. So, I think that's why it's really important that we get into schools early with the information about EMA as well. So, we're developing a targeted campaign for year 11 learners, and increasing the awareness-raising initiatives at peak times during the year, and particularly during GCSE results week. We're also working across Government to integrate EMA signposting into our other existing campaign pages, such as 'Get help with school costs', 'Power Up', and the work that we're doing on the wider Welsh benefits.
But if I can just finish as well by talking about the FCF and the different ways in which colleges are using that, because I've seen some really innovative uses of it, and very passionate delivery on the ground as well, whereby—. I think, hand on heart, we could put as much money as possible into the FCF and colleges would still find ways of spending it, because they're so passionate about supporting the learners for whom they feel it's necessary. So, a lot of colleges use it to offset transport costs, which is really important. We know that that's a big issue for learners. They can do that by putting on their own transport, or by offering finance towards transport that the students take themselves.
I also saw a fantastic scheme at Neath Port Talbot College. So, the committee will be aware that, currently, learners who stay in sixth form who are eligible still receive free school meals, but that offer doesn't continue over to FE, which is one of the reasons why the FCF is in place. So, in Neath Port Talbot, each learner has their little ID card, and, if they were entitled to free school meals when they were in school, there's a little chip put in the back of that card, and they're able to use that to pay for food at lunchtime, not just in college but in a range of independent eateries in the community around there, which I just thought was such a fantastic leveller.
I've also seen some really innovative use of the FCF on my recent visit to Merthyr College, where it is actually used to fund a universal free breakfast offer for learners, which they said has really helped them with both attendance, punctuality and the ability to really engage and function in those early morning lessons, because the brain has been fed. So, I could go on and on; there are so many great ways in which the FCF is being used, and I'd really to place on record just how wonderful colleges are in knowing their own learners and the best way to spend that money.