Cwestiwn ysgrifenedig WQ85708
- Gofynnwyd gan
- Andrew RT DaviesCeidwadwyr
- I'w ateb gan
- Minister for Economy
- Cyflwynwyd
- Dyddiad ateb
- Atebwyd
- Amser i'w ateb
- 7 diwrnod
Cwestiwn
Mae'r cwestiwn a'r ateb yn Saesneg gan nad oes fersiwn Gymraeg ar gael.
What metrics do the Welsh Government use to assess the success of tourism advertising campaigns such as 'Croeso'?
Ateb
Atebwyd gan Minister for Economy
The team monitor a wide range of metrics including; web traffic and conversions on site (such as click throughs to businesses’ own sites) social media engagement including sentiment and performance of activity such as consumer newsletters and paid digital (i.e. to inform best channels and return on investment (ROI)).
In addition, Visit Wales also undertakes research, via a third party, that helps to further assess conversion and calculate ROI.