Cwestiwn ysgrifenedig WQ88927

The Senedd employs a variety of methods to engage the citizens of Wales in the democratic process. The Communications and Engagement Team use evidence, research, shared best practice and expertise to evaluate which method is the most efficient and effective for the audience. These methods may vary depending on the message, the audience, and the political context, as well as the appropriate deployment of human and financial resource.

It's important for citizens to stay informed, to actively participate in the democratic process, and to choose the methods that align with their goals and values. The Senedd Commission approved the latest Communications and Engagement Strategy which puts emphasis on trying to reach lesser engaged audiences, both geographically and demographically.

Over the summer months, the Senedd’s engagement methods encompasses a range of activities aimed at involving citizens in the democratic process, these include a combination of digital and in-person methods. Social Media impressions / reach is the number of times the content is seen across our platforms. In person interactions include visitors to the Senedd stand, taking part in an activity or conversation with a member of staff or Senedd Member, or visiting our estate.

Show

In person

Social

Urdd

2,664 visitors who engaged with a member of staff on the WYP stand

13,308 reach / Impressions

Pride

x

6,114 impressions

Urban Games

39 attendees to event at Senedd

1,268 reach

RWS

370 visitors who engaged with a member of staff at WYP booth

9,597 Impressions

National Eisteddfod

3,086 visitors who engaged with a member of staff on Senedd stand including those who attended an event with Llywydd and First Minister (115)*

52,446 reach/impressions (supported by paid ads at a cost of approximately 0.22p per click)

Butetown Carnival

9,541 visitors to the estate over the summer of which

1,893 Visitors to the estate over the carnival weekend (247 of which to Senedd events)

26,851 reach

Total

15,600