So, two things, perhaps, which we maybe haven't touched on—certainly one of them. One thing, I think, at a political level, could be achieved and articulated in some way. I talk about co-ordination, but if we look at some of the other geographies, countries in Europe, of course North America and so on, the role of technology and technologists side by side with the key political figures is a great symbol. So, who would have thought we would have Elon Musk standing beside the President of the United States and openly selling stuff? But this is the reality if you go to geographies, for example, in India or in the Gulf and so on. So, I think, perhaps, that very front, political kind of messaging and showcasing has to shift, first of all.
And secondly—and this, I think, is a very important point—when I'm working with my colleagues in Munich or in other parts of the world, very often the lunch time conversations or the dinner time conversations are about the culture, about the receptive nature of the local population, as to how they are. So, post Brexit, obviously, we've had to work on the whole PR thing, as to how we kind of manage that. Once again, I find a lot of the local population are very well aware, but perhaps not as much as we could be, of the nature and the role of the global supply chains, as we talked about earlier, but also, culturally, are we seen as welcoming enough for colleagues from Japan, Korea, India or other geographies who can then come here, work here? Because, obviously, there's a whole cultural underbelly to this economy, with highly mobile talent, people would come from all over the world, would bring their families, would want to thrive here, and then, of course, the cultural perception—how technology is perceived, are people excited, the earlier conversation about schools and colleges and that kind of messaging, but also, then, the broadcast media, the public campaigns and Visit Wales. So, Visit Wales, but maybe not just for the castles and the beauty and so on, but for the whole technology investment that we've done—I think, once again, the school visits, for example, and so on. We have to pay attention to that. I noticed the word 'culture' in this committee, and I think that culture needs to go hand in hand, because technology brings its own culture. It's incredibly global, it's diverse, it's changing, and it's also political now as well. So, I think, at a political level, we would really welcome that kind of intervention.