Okay. We'd have to agree with that point, that there's a real risk for us, and all ombuds schemes, to be fair, that we do attract a certain group of people within the community that are able to find us, are able to make complaints, are able to put their arguments forward, and that that means that some are less able and less likely to come to us. So, there is a risk there. We fully accept that. I think we'd be quite open about that challenge for ourselves.
So, when I agreed my first strategic plan, when I came into role in 2023, one of our strategic priorities was around accessibility. It is about the fact that we recognise that there are certain groups within our community that are less likely to reach us, and that we have to work hard and have to continue to work hard, because we haven't cracked it yet, to make sure that they're aware of us and that our services are accessible to them. So, I think it's a well-made point in that respect. Just to remind Members, in terms of our strategic plan, our focus is around younger people, people from diverse ethnic and national backgrounds, Welsh speakers and people who are experiencing socioeconomic disadvantage and disabled people. So, those are the groups that our data tell us are less likely, in some instances, to come to us and make complaints. They're under-represented, in terms of the proportion within the wider population of Wales. I think we've found it quite hard, to be honest, to move the dial on these things—they're challenging areas to address—but we've got to continue to try.
I think, this year, we've narrowed down our focus a bit more, because we're very conscious, with limited resources, that perhaps we were trying to spread our effort too wide. So, we focused in, and we're going to focus in this year, particularly around those from diverse ethnic and national backgrounds, Welsh speakers, and people experiencing socioeconomic disadvantage. We do tend to find that there's better representation now from people with disabilities coming forward in our complaints case load. So, that's encouraging, and also it's pleasing to see that, for the first quarter of this year, we're now seeing an uplift, or an increase, in complainants from diverse ethnic backgrounds as well. So, we do hope that some of the work is starting to move us in the right direction.
You asked about outreach work, Chair. Well, that is a part of our work that we already do, and we use our outreach to target those communities where we know we'd like to see more complaints coming in, to make sure they are aware of us and that, if there are barriers to them using our services, we understand what they are. So, the outreach work is getting us out into, we hope, talking to the right organisations that represent and work in those communities.
This year, we've gone to gofod3 for the first time, which is a voluntary sector exhibition and networking event. We hope that's helped us reach out to lots of groups in the community, and we'll be having a presence at other events across Wales, such as the Eisteddfod and the minority ethnic communities health fair, which is an annual event as well. So, we're trying to get into the right events to start talking to the right organisations. And we're also—. I think one of the feedbacks we've had is that we need to improve our resources in different languages, so, where we've got information about who we are, what we do, how people can access our services, we need to provide that in other languages than English and Welsh. And so, we've been doing more of that this year as well.